Magnetic Media Productions

Promotional Recruitment Film

CLIENT: PEPM (Program in Economic Policy Management at Columbia University/SIPA)
THE CHALLENGE: Create an engaging and enjoyable short film to promote an advanced degree program dealing with complex issues of international finance, economics and policy.
OUR SOLUTION: We developed a creative approach where we wove the personal stories of alumni and faculty into a narrative that was informative, emotionally resonant and concise.


Corporate Finance Online Lecture Series (MOOC)

CLIENT: Stern Business School Professor Aswath Damodaran
THE CHALLENGE: Develop an innovative format for a lecture series that is optimized for online audience.
OUR SOLUTION:  Instead of simply filming an existing class, we opted for a more engaging approach designed specifically for viewing on the web. We placed our subject in beautifully lit settings, had him present to camera and optimized his PowerPoint slides for seamless video integration.


Tenth Anniversary Commemorative Film

CLIENT: Columbia University’s PhD in Sustainable Development Program
THE CHALLENGE: To research, direct, produce and deliver a short film involving multiple shooting locations in both New York and California.
OUR SOLUTION: We oversaw and directed bicoastal production teams – running units both in New York and California. By using local resources in each location, we were able to save our client money without sacrificing production values.


Two-Camera Interview with George Soros

CLIENT: Columbia | SIPA’s Center on Global Economic Governance
THE CHALLENGE: On short notice, our client’s needs grew from single-camera event videography to a simultaneous two-camera lit interview setup where event participants could also be filmed.
OUR SOLUTION: Thanks to our extensive crew roster and ample in-house equipment inventory, fulfilling this request was a cinch — even on short notice.


Three-Camera, On-Location Live Event

CLIENT: NYU Steinhardt
THE CHALLENGE: Creating a new and engaging format for an oral history event, and designing and providing complete production services including video, audio and lighting at a live public event.
OUR SOLUTION: We borrowed our format from the TV series Insider’s the Actor’s Studio to present this live event in an innovative, engaging and video-friendly format. We scouted the venue and designed our equipment scheme in advance so we’d be able to set up quickly and then capture great footage without interfering with the experience of the live audience.


About Us

Founded in 2005, Magnetic Media is full-service, New York City-based film and video production company. Our client list is diverse: we regularly produce content for television networks, agencies, studios, educational and philanthropic institutions as well as Fortune 500 corporations. We’re constantly leveraging advances in technology and best practices to deliver cutting-edge, cost-effective solutions that meet our clients’ needs, elevate brands and exceed expectations.

Magnetic Media New York City-based film and video production company


HD And 4K Production Services
Crew And Equipment Packages
Studio And Location Production
Single Or Multi-Camera Event Videography
Event Audio / Visual Services And Integration
HD Webcasting
Podcast Production
Project Consulting
Creative Development



David Schumacher (Owner) is an Emmy award-winning director and producer of broadcast programming, documentaries, branded content and promotional films. An accomplished storyteller, David has extensive experience in television and documentary film: past clients include 60 Minutes, Dateline, Bill Moyers Journal, Discovery Channel, CNBC and documentary filmmakers Barbara Kopple and Roger Ross Williams, among others. David graduated magna cum laude from Berklee College of Music with a BMus majoring in Music Production & Engineering.

Lala Wood (Executive Producer) is a writer/producer/director of award-winning identity campaigns, on-air promotion and short films for networks and agencies including AMC, CBS College Sports, Oxygen Media, SpotCo, Sundance Channel and WE tv. She holds a B.A. in English from Vanderbilt University, and an M.F.A. in Graphic Design from the School of Visual Arts.



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